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The Dazzled Beauty Booth - 2021

dazzled beauty is a collection of four fake beauty products that make claims such as "body nutter moisturiser" - unleash your inner nutter (skipping on the roof of the co-op or living a new life as Simon Cowell, anything goes).

 

The products are made from re-used cosmetic packaging. The collection comprises the products, as well as prints showcasing the product claims and packaging design. This was formulated into an exhibition (the dazzled beauty booth 23rd - 30th July 2021) that was held in a phone booth in Boscombe, Bournemouth. Retro style phone postcards, based on "tart cards" accompanied the prints of the dazzled beauty products.

what inspires your work?

I'm inspired by witty protest signs, typography, wordplay and good jokes. I like work that shouts naughty things in new ways, such as the leather jackets of Elizabeth ilsley and the knitted creations of Lisa Anne Auerbach. I am drawn to surrealism, making everyday objects look plain bonkers, as well as the advertising and bright colours of Pop Art. Dada deserves a mention for breaking all the rules, something I enjoy doing in my work (and life) wherever possible.

what is the message of your work?

Are there more important things to address than anti-aging or eradicating blackheads? Would it be better, even magical, to slather on something that increased confidence or helped your hangover? The dazzled beauty collection pokes fun at the ridiculous claims of cosmetic products, and suggests more useful beauty solutions for the modern consumer - a brainwash rather than a facewash, that conquers your hangxiety.

Most importantly, my work must be joyful and funny - if I can inject a bit of silliness into the world, I have done my job.

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